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GA Web Analyst

ContractPermanent Job




Job Description

Job Title: GA Web Analyst

Location: NetBooster Shanghai Office

Division: SEO

Report to: SEO Manager


Responsibilities of the Role:

  • Implement Analysis development with the specific and various goals in order to support the projects and commercial decisions
  • Analyze website data on traffic patterns, order volume, conversion tunnel, navigation behavior, and product selection
  • Conduct stakeholder-specific analyses including campaign analysis, customer segmentation and profiling, retention analysis, and lifetime value analysis and competitive market research
  • Create, manage and distribute data and insights via reporting
  • Propose, Implement and Follow re-targeting strategy
  • Maintain page tagging standards and build business processes to streamline tagging conventions across web properties
  • Work and communicate with IT teams and IT 3rd party companies to create business requirements, test implementations and continuously monitor data integrity for web analytics part

What to achieve next

  • 2 + year of web analytics and acquisition channels experience
  • 2 + year of Web analytics experience.
  • Excellent web analytics skills, extensive knowledge of Google Analytics.
  • Knowledge of web performance monitoring tools will be plus
  • Knowledge of GTM or similar tools will be a plus
  • Solid understanding of performance marketing, conversion, and online customer acquisition