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Social Media Manager

ContractPermanent Job





  • Create strategic, insights-driven digital/social media marketing plans.
  • Participate in proposal creation and presentations with Business Development team.
  • Manage Social Media projects to create and grow Online Communities around brands.
  • Achieve objectives of increasing awareness, engagement, actions (contribution to sales/leads, intent to purchase, etc.) and advocacy/WOM.
  • Write highly creative and engaging contents for WeChat, Weibo Q&A, BBS/forums, and other user generated platforms.
  • Track user generated mentions online, analyze and convert them to actionable and measurable results to meet project objectives.
  • Answer inquiries and resolve issues within the communities.
  • Work with Strategic Planner in conceptualizing and creating innovative ideas on existing/owned projects, as well new business initiatives.
  • Create weekly and monthly reports, and present them to clients.
  • Be abreast with the latest technology, trends and techniques on China Social Media space and be able to apply them on managed projects.


Academic Qualifications: Graduate of journalism, marketing or related course.  MBA/Masters degree holder a plus.

Working Experience: Minimum 5 years of solid work experience in digital marketing strategic planning, and excellent knowledge with China social media landscape

Other Requirements:

  • Creative problem solver. Ability to build, lead and deliver results with a clear sense of urgency.
  • Ability to collaborate, partner and influence people up, down and across the organization.
  • Knowledgeable and passionate about interactive social marketing concepts, practices and channels, including SNS, O2O, Blogs, Microblogs, IM, Forums, BBS, Q&A, Wiki, Video Marketing, Mobile Commerce, etc.
  • Experience in Online Community Management using popular Chinese social media platforms, especially WeChat and Weibo.
  • Possess highly creative and engaging writing skills.
  • In frequent contact and have good following with WeChat, Weibo and other popular social network friends/fans.
  • Fun and sociable both online and in real life.
  • Outstanding communication and leadership skills, both in English and Chinese Mandarin with emphasis on cross-functional work
  • Proficient in MS Office tools including Excel and Powerpoint, and must be comfortable presenting findings to internal and external audiences
  • Owning and maintaining a blog with good traffic and interaction rate would be a plus.
  • Experience in O2O marketing would be a plus.
  • Residing in Shanghai, China.