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Conversion Rate Optimization (CRO)

Whatever your success criteria are on your digital platforms you want your dialogues to be as valuable as possible – for the person so they have a good brand experience and for you so your business grows.

With our CRO (Conversion Rate Optimization) services we study your current situation and build a plan for optimization of your digital effectiveness. Sometimes it’s quite simple and a blue arrow painted on the floor can actually drive a lot more business. We’ve been focused on CRO for several years and use our statistical methods to find your blue arrows.

In order to make your online marketing campaigns more efficient, whether its eCommerce or Leads Generation in order to improve the traffic engagement to your website, one must do conversion rate optimization to finally achieve their desirable marketing return on investment.

Statistical metrics to consider for CRO (Conversion Rate Optimization)

  1. Impact on seasonal changes (time of the year, day of the week, time of the day) for proper budget allocation
  2. Different device type and connectivity (PC VS mobile; WIFI and Cellular Network 3G and 4G)
  3. Different user segmentation (new VS returning visitor, geographical location)
  4. Different source of traffic (PPC, SEO, DISPLAY, SOCIAL, etc.)
  5. And in China, even in Search Engine Platforms we quantify the data (Baidu, 360 Search, Sogou)

In order to apply the right decision, one must be able to analyse the collected data and employ a wide array of statistical methodologies for testing, simulations and optimization techniques.

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