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eCRM & EDM

Customer Relationship ManagementCustomer Relationship Management (CRM) can help increase your revenue, decrease your costs, measure your performance and improve customer satisfaction and retention. As your digital architects, we accompany you with every single aspect of your CRM Strategy: from choosing the right Campaign Management platform according to your needs (along with our technical team), defining […]

Customer Relationship Management

Customer Relationship Management (CRM) can help increase your revenue, decrease your costs, measure your performance and improve customer satisfaction and retention. As your digital architects, we accompany you with every single aspect of your CRM Strategy: from choosing the right Campaign Management platform according to your needs (along with our technical team), defining precisely your CRM strategy to the operational setting up of your animation plan and providing the best level of integration with your information systems. Our teams will listen to your challenges and together we will work on building the best strategy to reach your goals in the most profitable and efficient way.

EDM (Email Direct Marketing)

Email Direct Marketing is an important marketing channel in as a high-efficiency marketing channel, Email Direct Marketing (EDM) is a heavily used to reach customers directly. With smart segmentation of customer database and precise analysis of customer behavior, we help our client to deliver the right message to the right customer at right time.

Fundamental factors for Email Direct Marketing: User Permission, Email Sending, Value Adding Contents.

We insist that email direct marketing should be integrated with CRM system and re-targeting strategy to deliver accurate marketing information and to obtain great results.

Our Advantages:

  • Content differentiation with customer segmentation
  • Smart email Schedule according to user engagement
  • Easy A/B testing to keep improving the EDM results
  • Accurate user behavior tracking for better understanding of customers
  • Measurable performance: delivery rate, open rate, CTR, and conversion rate
  • Saving media budget for all other channel by converting new customers
  • High return on investment in comparison with other digital marketing channel