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Social Listening

As a leader in introducing segmentation and audience views in digital campaign analysis, we’ve build a strong ability to understand who actually belong to your core audiences, and how they are influenced by your marketing. We can help you understand your competitor situation in the digital media, and suggest ways for you to lift both your reach and involvement scores.

 

Analyze the WOM impact of campaign and use insights to drive digital strategies:

  • Track social mentions around the brand/products/topics
  • Analyze the share of voice
  • Identify trending topics
  • Discover insights through sentiments analysis
  • Identify influencers

Features of our Social Analytics Tool

  • Brand Buzz (Mention Volume) Understand the volume of mentions about you and your competitors, and identify the most popular posts.
  • Sentiment Understand the sentiment of posts by topic, using cutting edge auto sentiment machine learning algorithms.
  • Topic Tracking Be aware of the topics about your brand, competitors, and industry to inform your content and media planning.
  • Competitor Landscape See the strength of your brand in terms of volume, sentiment, and engagement, relative to competitors.
  • Content Analysis Track your most effective content and identify the critical social media nodes in your followers.
  • Influencer Identification Identify and rank your best fans and followers in terms of influence, activity, and engagement.

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